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Tagesarchiv: 29. Juli 2009

Etikettenschwindel

29. Juli 2009 – 10:35

Frage: Was tut man heutzutage, wenn man für einen waschechten Umweltsünder gehalten wird? Reue zeigen? Bestmögliche Wiedergutmachung? Falsch! Man macht es genauso wie beispielsweise BP oder Volkswagen – und verpasst sich einfach einen schicken grünen Anstrich!
In der Fachsprache heißt diese Methode Greenwashing und wird auf Wikipedia wie folgt erklärt:
„Greenwashing oder Greenwash ist eine kritische Bezeichnung [...]

Von Netzheimer | Abgelegt unter Green IT | Kommentare (3)